Best Colored Mascara to Shop

Beauty


Oh, you thought blue mascara was a thing of the past? Rainbow lashes are now having a resurgence thanks in no small part to our Instagram-obsessed beauty industry. It seems every brand is coming out with a take on vibrantly-hued mascara and, this time, we’re moving beyond blue into a full spectrum of shades. Ahead, find a mascara to suit every taste, whether you want to demand attention with hot pink lashes, add a hint of rebellion, or a flutter of flirtation.

1

For the ’80s Makeup Lover

Colored mascara doesn’t get anymore classic than cobalt blue. The old standby gets updated in this dual-ended wand: One end houses a cool cream shade; the other, a metallic topcoat.

Urban Decay Double Team Special Effect Mascara, $24; urbandecay.com

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2

For the Pantone Believer

Ultraviolet is the “It” color of 2018 according to Pantone. There’s no bolder way to wear the deep shade than on your lashes. This ultra-pigmented formula, cased in a squeezable tube, promises mega volume…and plenty of head turns.

Dior Diorshow Pump ‘n’ Volume Volumizing Mascara, $30; dior.com

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3

For the Skeptic

Ease your way into colored mascara with an almost-black take on burgundy. The deep shade is only a slight diversion from your usual charcoal, but enough to perk up your look, subtle-styles.

Sinful Colors Diva Lash Color Mascara, $6; amazon.com

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4

For Being Extra

Everything about this lash and brow tint is bougie—from the packaging to its metallic hue. Your lashes will look coated in gold dust. Fancy!

Tom Ford Lash and Brow Tint, $49; tomford.com

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5

For the Rebel

If you hate wearing the same thing as everyone else, this deep emerald is your best bet. It’s a surprisingly flattering look on hazel, brown, and even blue eyes.

Make Up For Ever Smoky Lash Mascara, $23; sephora.com

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6

For the Bad Gals

Take a cue from Rihanna’s colored mascara look at Coachella and opt for hot pink. It’s perfect for standing under an umbrella, work work work work working, and demanding money.

Yves Saint Laurent Vinyl Couture Mascara, $29; sephora.com

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7

For the Barbie Girl

For a little less fire and a little more unicorn, try pastel instead. This baby pink is perfect for the ‘gram.

NYX Color Mascara, $7; ulta.com

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